Links to Conference Information
Business Skills Boot Camps
| Business Skills Boot Camp: Alpha Company | Business Skills Boot Camp: Bravo Company | |
| Building on the successful launch in 2011, Alpha Company returns this year offering new and smaller firms avenues to growth and increased profits amidst tough competition. Five core competencies will be taught, each providing interactive modules and take-away materials you can put right into your business: |
Building on the successful launch in 2011, Bravo Company returns this year offering established mid- to larger firms the systems and processes essential to running a profitable business while avoiding the dangerous pitfalls of a growing company. Five core competencies will be taught, each providing interactive modules and take-away materials you can put right into your business: | |
| Marketing – Strengths, Weaknesses, Opportunities and Threats Presenter: Victoria Downing • Branding – Using your logo and images as marketing collateral • Planning – Elements of basic marketing; low cost/concrete action; elements of a modest plan; need of a website • Advertising |
Leads: Qualifying – Tracking – Valuing Cost Presenter: Shawn McCadden • Make the phone ring and convert to a sale | |
| Planning for Personal – Business – Financial Success Using Metrics Presenter: Alan Hanbury, Jr. • 18 Month Plans – Walk-through goal setting tactics • 5 Years – Building personal and business goals; Using key financial/benchmarks; Building a miniature financial dashboard hiring - Firing |
Setting Up Your Financial Dashboard Presenter: Bill Shaw • Volume/Expense Ratios • Balance Sheets • Profit & Loss Statements | |
| Hiring - Firing Presenter: Bruce Case • Personnel hiring decisions – who to hire and when to fire |
Team Building – Training - Culture Presenter: Bruce Case • Training staff in customer service • Linking the brand to company culture • Creating an HR packet | |
| Budgeting - Pricing Presenter: Victoria Downing • Creating a marketing budget, breakeven budget using example scenarios • Calculating mark-up and margin; running your business by the numbers |
Budgeting: Marketing Budget – Company Budget – Labor Burden/Pricing Presenter: Leslie Shiner • Percentage of Completion Reporting • Mark-up and margin • Creating budget spreadsheets | |
| What If - Value Presenter: Alan Hanbury, Jr. • Setting up a spreadsheet to look-up numbers and examine the “What Ifs” - hiring another staff member, additional overhead, etc. |
What If - Value Presenter: Leslie Shiner • Setting up a spreadsheet to to look-up numbers and examine the “What Ifs” - hiring another staff member, additional overhead, etc. | |
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At the end of each show day, the Alpha Company will assemble to review highlights of the day, swap stories and foster friendships amongst each other. |
At the end of each show day, the Bravo Company will assemble to review highlights of the day, swap stories and foster friendships amongst each other. While there are no precise parameters distinguishing the Bravo Company attendees, an example of the appropriate audience member is: | |
| Tier One: a one-man shop working in the field and making sales calls; sales volume less than $500,000/year or less; works out of the house and spouse likely does bookkeeping. May have 1-2 people in the field (plus subs) and pays self $50,000 with very limited benefits. Tier Two: Sales volume of $500,000-$1,000,000/year; business is run from the house and may have part-time office manager or bookkeeper. Has hired a lead carpenter and pays self $60,000/year with limited benefits and carries no general liability. |
A company with an office and possibly small warehouse, sales volume of $1,000,000 - $1,500,000; Owner is the sales department with a part-time office manager, a full time project manager, production department and no internal systems or processes. Owner pays self $50,000 $80,000 with some benefits package for self and employees. |
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