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DeckExpo 2010

official DeckExpo sponsors

why exhibit

Positioning your product or service in front of your target audience is the most efficient and cost effective way to reach the professionals who need what you have to fulfill consumer demand.  Exhibiting in the right trade-only event, like DeckExpo, is the most cost-effective and economical decision of your marketing efforts, connecting you face-to-face with thousands of key construction professionals at one time in one place.  It's the ultimate forum for demonstrating new products, emerging technologies and the benefits of new services.

AS A PROSPECTIVE DECKEXPO EXHIBITOR, DID YOU KNOW ....

TRADE SHOWS RATE HIGH ON THEIR EFFECTIVENESS
When it's about your bottom-line, tradeshows accelerate sales efficiencies by bringing your target audience to you, creating time for you to see MORE customers in one place, at one time.  Consider these figures:

  • 90% of decision-making attendees rate trade shows as their most valuable source of purchasing information and the most effective way to see new products
  • Approximately 85% of attendees have not been called on by an exhibiting company’s representative, [making them truly new prospective customers]. *
  • 77% of attendees find at least one new supplier at a show
  • 50% of show leads that result in sales do not need an additional sales call to close
  • Tradeshows can reach potential buyers 7 - 8X faster than traditional field selling techniques.

Tradeshows:  a 4-D EXPERIENCE...
SEE the product live.  TOUCH the product. LISTEN to the buzz.  LEARN how it can help you.

*from an 
online article published by Soest & Associates Total Tradeshow Services


VALUE-ADDED EXPOSURE
Our commitment to your success extends long after you sign your booth space contract - we are dedicated to making sure you have a great event by providing all exhibiting companies with a full promotional campaign and numerous options for inviting your customers:

  • Exhibit Hall Passes
    Included with your booth space are multiple avenues for inviting your customers to join you in the exhibit hall for free. We offer both printed buyer invitations as well as an electronic buyer invitation, which allows you to email an invitation with an embedded registration link directly to your customers via your ConnectionPOINT exhibitor portal.

  • Unmatched Media and Advertising Exposure
    DeckExpo's advertising campaign expands 15+ industry publications, with over 50 advertisements leading up to the event and a total circulation exceeding 3 million impressions (not including pass-along readership). We advertise in such publications as Professional Deck Builder, Remodeling Magazine, Journal of Light Construction, Tools of the Trade, Rural Builder, World Fence News and more!

  • Material Supplier, Exhibitor and VIP Programs
    DeckExpo makes it a priority to reach out to local building material suppliers and lumberyards as they are the doorway to local deck-building professionals.  We work directly with our exhibitors to help them create custom events for delegations of their current buyers.

  • E-Marketing
    Robust Website:  DeckExpo "remodeled" its show website for a more robust online experience, including an online sponsorship gallery with sample pictures, an online booth contract and application as well as individualized exhibitor portals. DeckExpo.com is a site for all seasons - not only will you be able to catch up on new show details, place orders for your booth set-up, users will have access to the latest industry news and events, stronger search capabilities and more!
    Email Campaigns:  Extensive email campaigns will go out to multiple targeted groups with nearly 700,000 cumulative impressions targeting the industry in North America, including Canada.

  • Social Networking
    Join our conversations on FacebookTwitter and LinkedIn - if you have a new product or service, let us know so we can include it in our social networking efforts!

  • hanleywoodCONNECT
    Continue conversations through hanleywoodCONNECT, our exclusive online "matching" and networking system that allows you to communicate with regsitered attendees before, during AND after the show!  It's an ideal avenue for finding new customers and setting appointments with them.  Available approximately 8 weeks prior to the event - exhibitors are notified via email when hanleywoodCONNECT is open.

  • Direct Mail Campaign
    DeckExpo has a vast attendee campaign dedicated to bringing thousands of buyers to the show. We create multiple custom, direct mail pieces and distribute them to hundreds of thousands of prospective attendees around North America.

  • Press Campaign
    Before the show opens and after the show closes, we promote exhibiting companies and show developments through press releases, distributed to top trade publications. Our post-show press release summarizes the show. Additionally, Remodeling Magazine covers the Best New Products from the Product Showcase.


 

Our Apologies
Hanley Wood Customers
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