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Positioning your product or service in front of your target audience is the most efficient and cost effective way to reach the professionals who need what you have to fulfill consumer demand. Exhibiting in the right trade-only event, like DeckExpo, is the most cost-effective and economical decision of your marketing efforts, connecting you face-to-face with thousands of key construction professionals at one time in one place. It's the ultimate forum for demonstrating new products, emerging technologies and the benefits of new services.
AS A PROSPECTIVE DECKEXPO EXHIBITOR, DID YOU KNOW ....
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TRADE SHOWS RATE HIGH ON THEIR EFFECTIVENESS
Tradeshows: a 4-D EXPERIENCE... |
VALUE-ADDED EXPOSURE Exhibit Hall Passes Unmatched Media and Advertising Exposure Material Supplier, Exhibitor and VIP Programs E-Marketing Social Networking hanleywoodCONNECT Direct Mail Campaign Press Campaign
Our commitment to your success extends long after you sign your booth space contract - we are dedicated to making sure you have a great event by providing all exhibiting companies with a full promotional campaign and numerous options for inviting your customers:
Included with your booth space are multiple avenues for inviting your customers to join you in the exhibit hall for free. We offer both printed buyer invitations as well as an electronic buyer invitation, which allows you to email an invitation with an embedded registration link directly to your customers via your ConnectionPOINT exhibitor portal.
DeckExpo's advertising campaign expands 15+ industry publications, with over 50 advertisements leading up to the event and a total circulation exceeding 3 million impressions (not including pass-along readership). We advertise in such publications as Professional Deck Builder, Remodeling Magazine, Journal of Light Construction, Tools of the Trade, Rural Builder, World Fence News and more!
DeckExpo makes it a priority to reach out to local building material suppliers and lumberyards as they are the doorway to local deck-building professionals. We work directly with our exhibitors to help them create custom events for delegations of their current buyers.
Robust Website: DeckExpo "remodeled" its show website for a more robust online experience, including an online sponsorship gallery with sample pictures, an online booth contract and application as well as individualized exhibitor portals. DeckExpo.com is a site for all seasons - not only will you be able to catch up on new show details, place orders for your booth set-up, users will have access to the latest industry news and events, stronger search capabilities and more!
Email Campaigns: Extensive email campaigns will go out to multiple targeted groups with nearly 700,000 cumulative impressions targeting the industry in North America, including Canada.
Join our conversations on Facebook, Twitter and LinkedIn - if you have a new product or service, let us know so we can include it in our social networking efforts!
Continue conversations through hanleywoodCONNECT, our exclusive online "matching" and networking system that allows you to communicate with regsitered attendees before, during AND after the show! It's an ideal avenue for finding new customers and setting appointments with them. Available approximately 8 weeks prior to the event - exhibitors are notified via email when hanleywoodCONNECT is open.
DeckExpo has a vast attendee campaign dedicated to bringing thousands of buyers to the show. We create multiple custom, direct mail pieces and distribute them to hundreds of thousands of prospective attendees around North America.
Before the show opens and after the show closes, we promote exhibiting companies and show developments through press releases, distributed to top trade publications. Our post-show press release summarizes the show. Additionally, Remodeling Magazine covers the Best New Products from the Product Showcase.
