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why trade shows?

Tradeshows are a unique 4-D EXPERIENCE FOR THE END USER...   SEE.  TOUCH. LISTEN. LEARN.

Exhibiting in the right trade-only event, like DeckExpo, is the most time-efficient, cost-effective and economical decision of your marketing efforts.  Connect face-to-face with thousands of key construction professionals at one time in one place.  It's YOUR ultimate forum for demonstrating new products, emerging technologies and the benefits of new services.

When it's about your bottom-line, tradeshows accelerate sales efficiencies by bringing your target audience to you, creating time for you to see MORE customers in one place, at one time.  Consider these figures:

  • 90% of decision-making attendees rate trade shows as their most valuable source of purchasing information and the most effective way to see new products
  • Approximately 85% of attendees have not been called on by an exhibiting company’s representative, [making them truly new prospective customers]. *
  • 77% of attendees find at least one new supplier at a show
  • 50% of show leads that result in sales do not need an additional sales call to close
  • Tradeshows can reach potential buyers 7 - 8X faster than traditional field selling techniques.

With accelerated efficiencies like that, how can you afford not to?
*from an online article published by Soest & Associates Total Tradeshow Services


 

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