Alex Kephart
Hanley Wood Exhibitions
akephart@hanleywood.com
972.536.6312
Remodeling Show Announces Recharged Tool Alley
July 14, 2010, Dallas, TX - The Remodeling Show and DeckExpo are proud to unveil exciting new changes to the wildly popular show floor feature Tool Alley. Hearing loud and clear from attendees that tools are the most sought after product category, the Tool Test Zone debuts as a side by side attraction to Tool Alley providing attendees the chance to see the latest tools from the industry's top names, then try the tools out for themselves in the Tool Test Zone.
After testing the tools, attendees will vote for their favorites and possibly even win the tool of their choice. Participating companies to date include: Bosch Power Tools and Accessories, Grip-Rite, Festool, Better Than Ever Tools, Fein Power Tools, Bad Dog Tools, Final Cut, Prazi, The Gutster, Dustless Technologies, Saw Fear, Stiletto Titanium, Paslode, European Tools N.A., Cut-n-Crown, and Skil Power Tools. The media sponsor of Tool Alley and the Tool Test Zone is Tools of the Trade.
"Attendees tell us year after year the number one thing they want to see at the Remodeling Show and DeckExpo are tools" states Amy Allen, Director of the Remodeling Show and DeckExpo. "We have partnered with our tool manufacturer exhibitors to create an experience on the show floor giving attendees the chance to put the technology to the test and find out which will work best for them at the jobsite. The immediate feedback the attendees will provide allows participating exhibitors to tailor future product offerings so everyone benefits in the end."
All attendees who register for the Remodeling Show or DeckExpo can participate at Tool Alley and the Tool Test Zone. Free exhibit hall registration and discounted conference packages are available until August 16, 2010. Visit www.RemodelingShow.com or www.DeckExpo.com for more information or to register.
About Hanley Wood
Hanley Wood is comprised of four platforms: Business Media, which publishes more than 30 magazines, featuring Builder, Remodeling and Architect magazine, along with related Web sites, e-newsletters, and conferences; Exhibitions, which produces marquee events such as World of Concrete, bringing residential and commercial construction professionals face-to-face with manufacturers, suppliers, distributors, and service providers, and also manages events in other industries; Market Intelligence, which collects and aggregates proprietary data sets that capture hundreds of pieces of profile and material information about housing developments in more than 75 housing markets; and Marketing, which plans, creates, and executes strategic and integrated marketing solutions for its clients. Visit www.hanleywood.com.
